Writing, Editing & Desktop Publishing
Writing and Editing | Desktop Publishing | How I Price
Writing Services
Russ can assist you in preparing content written materials and copy for publication or web promotion. Writing and editing services include:
- Newsletters.
- Short content for publications.
- Editing and proofreading.
- Copywriting for your website or blog.
- Other promotional materials.
These services can be combined with desktop publishing and web design to provide a powerful public presentation for your business, organization, or yourself.
Additionally, I have access to a network of other professionals that have additional skill sets.
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Desktop Publishing
Are you seeking a new look for your company or organization? Develop a professional look to your organization, including:
- A unified plan for your brochure, letterhead and business card.
- A fresh layout for your company newsletter.
- A distinctive logo for a great first impression.
- Posters, flyers or tickets for your special events.
- Everything from the creation of the document master to the finished product.
This plan should take into account your goals for your website or blog.
Instruction allows you or your employees to learn the skills needed to edit or maintain your site and blog.
Electronic Publishing
Russ can transform documents, reports, and other publications into an optimized PDF to make them easier to share with others or help you to set up your office with the software to enable you to do the same.
PDF format embeds the fonts and layout into the document and doesn't require the reader to have specialized software.
PDF Allow Easy Updates of Key Material
PDF documents are a great solution for replacing frequently changing website content like newsletters and pricing sheets.
By using generic file names you can overwrite earlier versions of PDFs with updated documents containing current information.
PDF Software Not Required
Current web browsers will display PDFs and most now support advanced features such as fillable forms or internal navigation.
PDFs are ideal for documents such as application forms that need to be filled out then printed.
Professional PDF Software
While recent versions of most word processors can produce PDFs, they tend to be larger because the compression isn't as effective as dedicated PDF software.
It is also important to know other basic steps that can reduce the size of PDF documents.
- Reduce the size of any images (graphics) before inserting them into your document.
- Stick to two or three fonts (each one needs to be embedded).
- Consider content which can be condensed and still be interesting.
- Use a professional PDF editor where possible.